CDN Study

We take performance and satisfaction very seriously, we decided to task our Policy Review group with testing sites from our main offices, as well as other locations around the globe, to uncover the major performance differences from different geo locations and during certain peak times.

We began by mapping out the prime purchasing time for products, which is between 4 pm to 10 pm (per time zone), with the global population concentrations that have relatively easy access to the internet, and the ability to pay for products online.

What we found was that from 10 – 35% of the users in that time slot could not purchase products from our client’s websites because of very slow connectivity issues. These tests were conducted on Client sites in a variety of cities with a strong history of purchasing power (i.e. London), and ultimately these sites would take a very long time to load, and/or their media content would lag and thus be un-usable.

With this information, we believe it is important for you to consider that your site may be quick for a good portion of your users, but you may have a small-to-mid percentage of visitors who have the ability to pay for your content, and have access to the internet, but are finding it difficult to join your site or view your content because they are getting download speeds of 2k/sec.

In an effort to address our side of these issues, some months ago we placed all our Sign up Form images (banners, logos, etc.) on a Content Delivery Network* (a network of servers around the globe that enables content on the network to be loaded from the closest/fastest “node” to the user). As a result of this switch, we have seen a 16% decrease in form load times, most notably in Western Europe, due to the use of CDN in the delivery of our ECSuite Forms.

We think the next step in addressing the balance of the website performance issues is to encourage the use of Content Delivery Networks across our client base. Almost every major US website uses content delivery in some form or another in the delivery of their high-traffic and bandwidth pages and images. Because of this increase in the amount of CDN bandwidth, pricing for content delivery is generally now the same as regular bandwidth pricing. Best of all, CDN does not require additional hardware, so there is really no downside to using these systems.

In closing, we at ECSuite want to support our entire Client-base in their efforts to:
-maximize site performance
-decrease lost sales and increase member retention
-increase of overall revenue

To assist you in this process, below is the CDN provider that ECSuite is working with that has the technology to support your Software, Protected Member’s Content, plus flash and windows media streaming technology:

* EC Suite Secured Servers CDN – 2 week free trial. Test the performance difference between your current Host and CDN with no commitment or automatic billing. One call to us at the end of your trial places you back with your current hosting provider.

Many thanks,

Mark Greenspan
VP of ECSuite Risk

Heres an example CDN performance test from Test Your Host

TestYourHost.com

*Below for your information, are some commonly asked questions about CDN:

GENERAL CDN FAQ’S

What does CDN stand for and how does it work?
A Content Delivery Network is a network of servers around the globe. When you “offload” your content on a CDN your content gets distributed over this global network and as a result, when your users access your content, they get it from the closest “node”, rather than from the location your servers are at.

How easy is it to set up?
No additional equipment required. The host name DNS is redirected to the CDN provider and they start to cache right away. The system has tremendous flexibility so you can determine what gets cached and what doesn’t and for how long. Set up can be done in a few days

How can I trust CDN?
CDN technology has been around for more than 10 years and every major website in the US uses it in some form or other. Small/medium businesses haven’t had access to this before since most of the major players have previously not dealt with smaller clients, this attitude has recently changed with the first Major provider (Level 3) allowing hosting and bandwidth companies to become resellers.

How would CDN benefit me?
Revenue – Clients have reported speed increases of 100%+ in load times for images and videos on their tours, which translates to shorter wait times for the users and a higher numbers of clicks proceeding to the signup form

Availability – with better performance and less dropped connections users will have higher likelihood to complete transactions and access content quickly.

Scalability – If there is an expected or unexpected spike in traffic (ie: a mention on MSNBC) CDN allows you to efficiently absorb the bandwidth with continued lightning fast performance.

Who uses CDN?
The list of people who use CDN is a who’s who from CNN to Disney, Yahoo, Google, etc. High traffic web sites have been benefiting from this technology for years.

Do I have to be a certain size before I can use CDN?
CDN can be implemented on websites of nearly any size. You can host just the pictures/video on the CDN or host the entire website.

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One Response to CDN Study

  1. Michelle says:

    here’s an interesting discussion on CDN Pricing:

    http://www.scribemedia.org/2007/12/12/cdn-pricing-video/

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